Linda Aldoory


Ph.D., Syracuse University

ARHU Associate Dean for Research & Programming

ADVANCE Professor for the College of Arts & Humanities

Diversity and Inclusion Officer and Equity Administrator for the College of Arts & Humanities


Professional Interests: 

Linda Aldoory has been at the University of Maryland for over 20 years, and she studies public relations, gender and health, with much of her work focusing on the effects of media messages and public information campaigns on underserved health populations. Her most recent grant is a partnership with the Prince George’s County Health Department to design health messages addressing pre-diabetes in Southern Maryland, from the U.S. Centers for Disease Control and Prevention. She is former Endowed Director of the UMD Herschel S. Horowitz Center for Health Literacy, and founder and former Director of the UMD Center for Health and Risk Communication. She has published an edited book, The Gender Challenge to Media, and is co-authoring a book with Elizabeth L. Toth, now under contract that explores the history and current perspectives of feminism in public relations. She is currently Associate Dean for Research and Programming, Diversity and Inclusion Officer and Equity Administrator for the College of Arts & Humanities. She works with faculty and graduate students to secure funding and helps coordinate lectures and events of the College of Arts and Humanities.

Curriculum Vitae

Graduate Advising Philosophy

Representative Publications:

Aldoory, L., Roberts, E., Bushar, J., Assini, L. (forthcoming). Exploring the use of theory in a national txt message campaign: Addressing problem recognition and constraint recognition for publics of pregnant women. Health Communication, special issue on Situational Theory of Publics.

Aldoory, L., Bellows, D., Boekeloo, B. O., Randolph, S. M. (2015). Exploring use of relationship management theory for cross-border relationships to build capacity in HIV prevention. Journal of Community Psychology, 43(6), 687-700.

Aldoory, L., Braun, B., Maring, E. F., Duggal, E., & Briones, R. (2015). Empowerment in the process of health messaging for rural, low-income mothers: An exploratory message design project. Women & Health, 55(3), 297-313.

Adeleye, O. A., Aldoory, L., & Parakoyi, D. B. (2011). Using local culture and gender norms to improve male involvement in maternal health in Southern Nigeria. Journal of Health Communication, 16(4), 1122-1135.

Vardeman, J. E., & Aldoory, L. (2008). A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish. Health Communication, 23(3), 282-291.