Brooke Fisher Liu
Ph.D., University of North Carolina
Dr. Brooke Liu's research investigates how effective risk and crisis communication can optimally prepare the public to respond to and recover from disasters. In recent years, her research has focused on the unique roles that governments’ social/new media can play in building community resilience.
Liu leads the Risk Communication & Resilience Research Program at the National Consortium for the Study of Terrorism and Responses to Terrorism (START), a U.S. Department of Homeland Security Center of Excellence headquartered at the University of Maryland. In 2013, Liu directed the launch of START’s Training in Risk and Crisis Communication (TRACC) program, which aims to enhance community resilience through sharing the science and theories behind effective risk and crisis communication. She has also led START research teams evaluating how individuals use, behave and interpret disaster information via social and traditional media and the effectiveness of emergency alerts via mobile devices, among other topics.
Liu serves as a member of the Food and Drug Administration’s (FDA) Risk Communication Advisory Committee and on the editorial boards for Communication Yearbook, Communication Quarterly, Public Relations Review, Journal of Applied Communication Research and the Journal of Public Relations Research. Her research has been published in outlets such as Communication Research, Communication Theory, the Handbook of Crisis Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Public Relations Research and Public Relations Review.
Liu, B. F., Fraustino, J. D., & Jin, Y. (accepted for publication). How disaster information form, source, type, and prior disaster exposure affect public outcomes: Jumping on the social media bandwagon? Journal of Applied Communication Research.
Liu, B. F., Jin, Y., & Austin, L. A. (2013). The tendency to tell: Understanding publics’ communicative responses to crisis information form and source. Journal of Public Relations Research, 25, 51-67.
Liu, B. F., & Pompper, D. (2012). The crisis with no name: Defining the interplay of culture, ethnicity, and race on organizational issues and media outcomes. Journal of Applied Communication Research, 39, 1-20.
Kim, S., & Liu, B. F. (2012). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 flu pandemic. Journal of Public Relations Research, 24, 69-85.