Brooke Fisher Liu
Associate Professor
Faculty
Ph.D., University of North Carolina
Phone: 301-405-6524
2110 Skinner Building
Professional Interests:
Dr. Brooke Liu's research primarily examines how government organizations manage communication during crisis and non-crisis situations. She is affiliated with the National Consortium for the Study of Terrorism and Responses to Terrorism (START, http://www.start.umd.edu/start). At START she is managing several risk and crisis communication projects including a first-of-kind study to test effectiveness of emergency alerts via mobile devices (http://www.newsdesk.umd.edu/uniini/release.cfm?ArticleID=2758)
In recent years, Dr. Liu has served as a public affairs volunteer for the American Red Cross for the Arlington, VA and Chicago, IL chapters as well as a research consultant for National Headquarters. Dr. Liu’s research has been published in outlets such as Communication Research, Communication Theory, the Handbook of Crisis Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Public Relations Research, and Public Relations Review.
Current research projects include 1) refining the social-mediated crisis communication model, which guides effective crisis management via new media, traditional media, and word-of-mouth communication and 2) developing and testing research-based risk trainings for local government leaders
Twitter: http://twitter.com/bfliu
Teaching:
Fall 2012:
COMM 739C—Special Topics in Public Relations: Crisis Communication
Spring 2013:
On Leave
Representative Publications:
Liu, B. F., Jin, Y., Briones, R., & Kuch, B. (2012). Managing turbulence online: Evaluating the blog-mediated crisis communication model with the American Red Cross. Journal of Public Relations Research, 24, 353-370.
Liu, B. F., & Pompper, D. (2012). The crisis with no name: Defining the interplay of culture, ethnicity, and race on organizational issues and media outcomes. Journal of Applied Communication Research, 39, 1-20
Kim, S., & Liu, B. F. (2012). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 flu pandemic. Journal of Public Relations Research, 24, 69-85.
