Brooke Fisher Liu
Ph.D., University of North Carolina
Dr. Brooke Liu's research investigates how effective risk and crisis communication can optimally prepare the public to respond to and recover from disasters. In recent years, her research has focused on the unique roles that governments’ social/new media can play in building community resilience. She is affiliated with the National Consortium for the Study of Terrorism and Responses to Terrorism (START). In 2013, Dr. Liu directed the launch of START’s Training in Risk and Crisis Communication (TRACC) program, which aims to enhance community resilience through sharing the science and theories behind effective risk and crisis communication. At START, Dr. Liu also manages several other risk and crisis communication projects including a first-of-kind study to test effectiveness of emergency alerts via mobile devices.
Dr. Liu currently serves as a member of the Federal Drug Administration’s (FDA) Risk Communication Advisory Committee. In the past, she served as a public affairs volunteer for the American Red Cross for the Arlington, VA and Chicago, IL chapters as well as a research consultant for National Headquarters. Dr. Liu’s research has been published in outlets such as Communication Research, Communication Theory, the Handbook of Crisis Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Public Relations Research, and Public Relations Review.
Current research projects include 1) refining the social-mediated crisis communication model, which guides effective crisis management via new media, traditional media, and word-of-mouth communication and 2) developing and testing research-based risk trainings for local government leaders.
Liu, B. F., Jin, Y., Briones, R., & Kuch, B. (2012). Managing turbulence online: Evaluating the blog-mediated crisis communication model with the American Red Cross. Journal of Public Relations Research, 24, 353-370.
Liu, B. F., & Pompper, D. (2012). The crisis with no name: Defining the interplay of culture, ethnicity, and race on organizational issues and media outcomes. Journal of Applied Communication Research, 39, 1-20
Kim, S., & Liu, B. F. (2012). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 flu pandemic. Journal of Public Relations Research, 24, 69-85.