James E. Grunig
Ph.D., University of Wisconsin
Dr. Grunig is the coauthor of Managing Public Relations, Public Relations Techniques, Manager's Guide to Excellence in Public Relations and Communication Management, and Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. He was editor of Excellence in Public Relations and Communication Management. He has published 250 articles, books, chapters, papers, and reports. Grunig was named the first winner of the Pathfinder Award for excellence in academic research on public relations by the Institute for Public Relations Research and Education in 1984. In 1989, he received the Outstanding Educator Award of the Public Relations Society of America. In 1992, the PRSA Foundation awarded him the Jackson, Jackson & Wagner award for outstanding behavioral science research. He won the most prestigious lifetime award of the Association for Education in Journalism and Mass Communication (AEJMC) in 2000, the Paul J. Deutschmann Award for Excellence in Research.
Grunig, J. E. (2006). Furnishing the edifice: Ongoing research on public relations as a strategic management function. Journal of Public Relations Research, 18, 151-176.
Yang, S. U., & Grunig, J.E. (2005). Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance. Journal of Communication Management, 9, 305-325.