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Richard Toth has an extensive
background and versatile skills in teaching undergraduate and graduate
PR students at several universities and colleges as an instructor
or adjunct professor: Utica and Ithaca colleges, and Webster, Southern
Methodist and Syracuse universities. These courses have covered
introduction to public relations; client campaigns (research, planning,
execution, evaluation); internships; writing projects. Toth has
been both a faculty and professional advisor to PRSSA chapters,
plus networked with alumni. He brings to the classroom more than
20 years of strategic communications for over 70 organizations,
ranging from in-house corporate, association and non-profit work
to agency & solo consulting.
His experience covers a full range
of expertise: counseling, coaching, program and project research, planning, budgeting, themes and strategies, development, coordination,
training, implementation, measurement and/or evaluation. From within
and outside organizations and schools, he has worked with diverse
groups: administrators, faculties, students and interns, and other
stakeholders and prospects, including marketing/PR professionals
and media -- planning, developing, implementing and evaluating public
relations/marcom for higher education, non-profits, businesses and
advice (e.g., on PR/communications, position development, candidate/agency
selection).
In these roles, Toth also has supervised public relations students
as interns and has written several articles on public relations
topics (e.g, ethics, communications audits) for a variety of professional
and trade publications.
He has held leadership positions in the Public Relations Society of America and serves as advisor for UMd-CP's student chapter and as co-advisor for its national Bateman campaign competition team, which was a top-three winner among 59 entries nationally for 2005-2006.
He co-chairs PRSA-National Capital Chapter’s University Relations, coaches advanced media writing workshops for The Management School of London and consults with pros on a variety of communications issues.
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