| Stephen R. McDaniel (Ph.D., The Florida State University,
1995), Associate Professor, Department of Kinesiology, and Affiliate
Faculty, Department of Communication. His research examines the social
psychological processes related to media use and response, including
the influence of audience characteristics sport media consumption,
as well as information processing and response to sport marketing
communication, like sport sponsorship. He is Director of the Graduate
Program in Sport Management in Maryland's Department of Kinesiology,
where he teaches graduate courses on sport management, sport marketing
and sport media. Publications include: Stephen R. McDaniel (in press).
An investigation of match-up effects in event sponsorship advertising:
The implications of consumer advertising schemas. Psychology &
Marketing, (special issue on persuasion). Stephen R. McDaniel
& Lance Kinney (1998). The implications of recency and gender
effects in consumer response to ambush advertising." Psychology
& Marketing, 15(4), 385-403. Stephen R. McDaniel &
Christopher Sullivan (1998). "Extending the sport experience: Mediations
in cyberspace." In Lawrence A. Wenner (ed.), Media Sport. London:
Routledge, pp. 266-281. |
