Rowena Briones Winkler

Professional Track Faculty

Ph.D., University of Maryland

2130 Skinner Building
Professional Interests: 

Dr. Briones Winkler serves as the Managing Director of the Oral Communication Program. She obtained her doctoral degree from the University of Maryland, College Park in 2013 with emphases in public relations and health communication. Her research agenda explores how social media and technology impact these areas in terms of campaign development and relationship building, particularly in the areas of sexual health, crisis communication, and risk communication. More recently, Dr. Briones Winkler has been conducting research on the use of social media and technology for digital activism and student engagement purposes. In addition to exploring how both nonprofits and PR educators can use social media to reach their goals and audiences, Dr. Briones Winkler is currently working on developing strategies for using social media in bystander interventions and sexual assault/domestic violence victim outreach, particularly on college campuses.

Representative Publications:

Briones, R. (2015). Harnessing the web: How e-health and e-health literacy impact young adults’ perceptions of online health information. Medicine 2.0, 4(2), e5.

Briones, R. L., Janoske, M., & Madden, S. (2016). Hashtag activism at its best?: A comparative analysis of nonprofit social media use for mobilizing online action. In S. M. Zavattaro & T. Bryer (Eds.), Social media for government: Theory and practice (pp. 159-182). New York, NY: CRC Press.

Fraustino, J. D., Briones, R., & Janoske, M. (2015). Can every class be a Twitter chat: Cross-institutional collaboration and experiential learning in the social media classroom. Journal of Public Relations Education, 1(1), 1-18.

Briones, R. L. (in press). Exploring victimization in the digital age: Perspectives on social media and sexual assault. In K. Burns (Ed.), Social media: A reference handbook. Santa Barbara, CA: ABC-CLIO.