Department of Communication
2130 Skinner Building
University of Maryland
College Park, MD 20742-7635
Office: Skinner 2102
Phone: 301-405-8976
Fax: 301-314-9471
Email: nancewrite@gmail.com
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Nance McCown (M.J. in journalism, Temple University, 1994; B.A. in English, Messiah College, 1985) is a Ph.D. student at the University of Maryland (College Park). Studying public relations from a qualitative perspective, Nance's research interests include internal public relations/employee communications and the influence of organizational leadership on public relations, relationship building, public relations education, and media effects on public relations perceptions.
Nance taught four sections of Public Relations Techniques at the University of Maryland during the 2003-2004 academic year. In addition, Nance has been teaching selected public relations courses for nine years at Messiah College, just south of Harrisburg, Pennsylvania. Instrumental in beginning the public relations emphasis in Messiah's Department of Communication, Nance developed and taught courses including Principles of Public Relations, Business & Organizational Communication, Media Relations/Crisis Communication, Writing for Public Relations, and The PR Campaign. For five years, the PR Campaign course, involving a select group of senior communication majors with a PR emphasis, has coupled student service and learning through work for local non-profit clients. Students have developed a comprehensive media relations program (including research, action planning/objectives, communication/implementation and evaluation) for the statewide, Harrisburg-based Pennsylvania Association of Non-Profit Organizations; researched and developed a public relations campaign targeted toward prospective/current students, alumni, and the surrounding community for Messiah College Department of Communication's Lost Films Society; researched and implemented a comprehensive media relations program and donor/recipient relations program for Channels Food Rescue; researched and designed an international media relations/crisis communication program and media audit for CURE International; and developed and began implementing a research-based awareness and fundraising campaign for CURE International's new clubfoot initiative.
Nance's scholarly publications include the following:
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"The role of Public Relations with Internal Activists," accepted for publication in The Journal of Public Relations Research, expected publication date January 2007
Book Reviews, Crisis Communications: A Casebook Approach by Kathleen Fearn-Banks; The Crisis Manager: Facing Risk and Responsibility, by Otto Lerbinger; Responding to Crisis: A Rhetorical Approach to Crisis Communication, by Dan P. Millar and Robert L. Heath, Eds., Public Relations Review 30(3), September 2004, pp. 377-379.
Book Review, Public Relations Cases, by Jerry Hendrix, Public Relations Review 30(2), June 2004, pp. 236-238.
Conference Presentations include:
"Internal Public Relations and Relationship-Building through Individualized Considerations: A Transformational Leader Exemplar," Public Relations Society of America's Educator's Academy international conference, Salt Lake City, Utah, November 2006.
"Imagining a CURE: Applying Humanities to through Public Relations Management," Messiah College's School of Humanities Spring Symposium, February 2006. Co-presented with seven senior public relations students.
"The Role of Public Relations with Internal Activists," Public Relations Society of America's Educator's Academy international conference, Miami Beach, Fl., October 2005 (conference cancelled due to Hurricane Wilma).
"Investing the Influence of an Organization's Corporate Leader on Employee Communication," International Communication Association Convention, New York City, NY, May 2005
Nance's academic awards include:
Betsy Plank Graduate Research Competition Award, top graduate student paper, Public Relations Society of America's Educator's Academy international conference, Salt Lake, Utah, November 2006
Betsy Plank Graduate Research Competition Award, top graduate student paper, Public Relations, Society of America's Educator's Academy international conference, Miami Beach, FL., October 2005
Temple University Graduate Merit Award, 1993
Temple University Graduate Student Publishing Contest Winner, 3rd place, Personality Profile (Magazine), 1993
On a professional level, Nance has also spent the past decade pursuing a successful freelance writing/editorial consulting career, concentrating in public relations writing for more than a dozen regular clients. Her work on Penn State's Hershey Medical Center's annual report garnered an International Association of Business Communicators bronze award for annual report writing.
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