Jiyoun Kim

Assistant Professor
Ph.D., University of Wisconsin
2105 Skinner Building
Professional Interests: 

As a communication science researcher, Dr. Jiyoun Kim has been concerned with the dynamics of public engagement in emerging interactive media with a special emphasis on contested issues. Her personal interest in risk, health, and science communication was spurred by her research experiences in the societal implications of nanotechnology group in the NSF-funded Nanoscale Science and Engineering Center (NSEC). Currently, she is interested in how social media influences public attitudes, interest and engagement toward controversial issues. Dr. Kim has published in the areas of big data, emerging channels of communication, risk-crisis communication, information processing, and public opinion on scientific issues. Her research has been presented at several conferences and appeared in numerous academic journals including Journalism and Mass Communication Quarterly, Risk Analysis, Energy Policy, and Journal of Nanoparticle Research

Current research project: Dr. Kim’s recent research focuses on public engagement at the stage of information contribution (e.g., dissemination and endorsement) in online settings. She has examined how online social cues stimulated individuals’ cognitive processing and issue engagement intention.

Curriculum Vitae

Graduate Advising Philosophy

Representative Publications:

Kim, J. (2020). The meaning of numbers: Effect of social media engagement metrics in risk communication. Communication Studies. Advanced online publication. https://doi.org/10.1080/10510974.2020.1819842
Kim, J., & Fang, S. (2020). Decisions to choose genetically modified foods: How do people’s perceptions of science and scientists affect their choices? Journal of Science Communication19(2), A01. https://doi.org/10.22323/2.19020201
Kim, J., Namkoong, K. & Chen, J. (2020). Predictors of online news-sharing intention in the U.S and South Korea: An application of the theory of reasoned action. Communication Studies, 71(2), 315-331. https://doi.org/10.1080/10510974.2020.1726427